Animated Short Announcing CVS Partnership
Creative Direction: Richelle Albrecht
Animation: Bill Holland
Animation: Bill Holland
Working hand-in-hand with motion graphics animator to create a short, story-driven video featuring both the ADA Seal and CVS as an ADA-CVS partnership was announced. Posted to social channels to drive awareness of the partnership.
The project started with a rough story idea provided by a copywriter, which we storyboarded for internal + external approval; then working with our in-house motion graphics specialist, static vector files were turned into this short social animation.