Precision Built Construction was a new company, looking for a way to stand out in a crowded marketplace. Their target audience was design-conscious, construction-savvy commercial property owners, with limited resources in-house. PBC is positioned to be a trusted partner in moving commercial construction projects forward, while streamlining process for their clients.
Additional elements are in currently in development, including stationery and other collateral.
Additional elements are in currently in development, including stationery and other collateral.
The stacked version of the logo is considered primary, and is featured on most branded items, including stationery and identity collateral
A horizontal version was also created to ensure that the logo will remain consistent in spaces where a stacked version may be less legible.
Since the company was new, a full brand book was built out to help them maintain consistency across applications
Interior pages showing both primary and secondary palette colors